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Showing results for ISSN matching 1816-6326

Intention of Bangladeshi young girls toward green consumption: A study on private university students

JOURNAL ARTICLE published 27 December 2023 in Innovative Marketing

Authors: Md. Shariful Haque | Abdullah Mohammad Ahshanul Mamun | A.M. Shahabuddin | Farzana Rahman | Samihah Binte Sharif

https://doi.org/10.21511/im.20(1).2024.02 Actions

Modelling of strategic managerial decisions in the system of marketing logistics of enterprise

JOURNAL ARTICLE published 19 June 2019 in Innovative Marketing

Authors: Oleksandr Velychko | Liudmyla Velychko | Mykola Butko | Svitlana Khalatur

https://doi.org/10.21511/im.15(2).2019.05 Actions

An analysis of how Fortune 500 companies respond to users replying to company tweets

JOURNAL ARTICLE published 7 December 2017 in Innovative Marketing

Authors: Michael North | Cong Li | Jiangmeng Liu

https://doi.org/10.21511/im.13(4).2017.02 Actions

The impact of the COVID-19 pandemic on retailer performance: empirical evidence from India

JOURNAL ARTICLE published 22 December 2020 in Innovative Marketing

Authors: Amgad S.D. Khaled | Nabil Mohamed Alabsy | Eissa A. Al-Homaidi | Abdulmalek M.M. Saeed

https://doi.org/10.21511/im.16(4).2020.11 Actions

The choice of a marketing channel to benefit corn producer’s welfare in Indonesia

JOURNAL ARTICLE published 5 May 2021 in Innovative Marketing

Authors: Jusni Ambo Upe | Andi Aswan

https://doi.org/10.21511/im.17(2).2021.05 Actions

Determining the impact of brand value on the credibility of influencers over the purchase decision of millennial consumers

JOURNAL ARTICLE published 20 May 2022 in Innovative Marketing

Authors: Patricia Pilar Zirena-Bejarano | Elbia Myreyle Chávez Zirena | Bernardo Ramón De La Gala-Velásquez

https://doi.org/10.21511/im.18(2).2022.12 Actions

Demographic factors affecting Chinese tourists traveling to Thailand in the post-Covid-19 era

JOURNAL ARTICLE published 9 March 2023 in Innovative Marketing

Authors: Haiying Fu | Chonlavit Sutunyarak

https://doi.org/10.21511/im.19(1).2023.14 Actions

Success model of online food delivery system: The role of brand image in customer responses

JOURNAL ARTICLE published 1 June 2022 in Innovative Marketing

Authors: Ezgi Erkmen | Nida Turegun

https://doi.org/10.21511/im.18(2).2022.13 Actions

Developing a channel strategy decision support framework for a diesel engine supplier in Mozambique

JOURNAL ARTICLE published 6 February 2020 in Innovative Marketing

Research funded by North-West University, South Africa (–)

Authors: Henco du Plooy | Pieter Buys

https://doi.org/10.21511/im.16(1).2020.03 Actions

Questing in city promotion on the example of the city of Częstochowa

JOURNAL ARTICLE published 17 April 2018 in Innovative Marketing

Authors: Agnieszka Widawska-Stanisz

https://doi.org/10.21511/im.14(1).2018.01 Actions

How can entrepreneurial marketing promote the entrepreneurship culture in an organization: case of banking sector in Jordan

JOURNAL ARTICLE published 14 February 2020 in Innovative Marketing

Authors: Diana (Moh’d Adnan) Homsi | Tareq N. Hashem | Sultan Mohammed Freihat

https://doi.org/10.21511/im.16(1).2020.04 Actions

Identification and stereotypes as determinants of brand extension potential

JOURNAL ARTICLE published 25 May 2017 in Innovative Marketing

Authors: Laura Marie Schons | Philipp Thöne

https://doi.org/10.21511/im.13(1).2017.04 Actions

Continuous intention to use e-wallets in Indonesia: The impact of e-wallets features

JOURNAL ARTICLE published 10 November 2022 in Innovative Marketing

Authors: Arief Prima Johan | Niki Lukviarman | Rahmat Eka Putra

https://doi.org/10.21511/im.18(4).2022.07 Actions

Factors affecting brand preference in passenger car buying in Nepal

JOURNAL ARTICLE published 15 January 2024 in Innovative Marketing

Authors: Bharat Rai | Ganesh Bhattarai

https://doi.org/10.21511/im.20(1).2024.07 Actions

Interest in universities based on search queries on the Internet

JOURNAL ARTICLE published 28 September 2021 in Innovative Marketing

Authors: Yulia Bondarenko | Solomiya Ohinok | Artur Kisiołek | Oleh Karyy

https://doi.org/10.21511/im.17(3).2021.15 Actions

An exploratory analysis of quick service restaurants using tidyverse tools in R

JOURNAL ARTICLE published 8 September 2017 in Innovative Marketing

Authors: Khalid M. Dubas

https://doi.org/10.21511/im.13(2).2017.03 Actions

Brand loyalty towards online accommodation booking platforms

JOURNAL ARTICLE published 2 April 2020 in Innovative Marketing

Authors: Christo Bisschoff | Wehmeyer Joubert

https://doi.org/10.21511/im.16(2).2020.01 Actions

Tackling the ‘death’ of brick-and-mortar clothing retailers through store atmospherics and customer experience

JOURNAL ARTICLE published 21 September 2021 in Innovative Marketing

Authors: Etuhole Angula | Valencia Melissa Zulu

https://doi.org/10.21511/im.17(3).2021.13 Actions

Employing social media websites and its role in determining the targeted audience for marketing within cloth manufacturing sector in Jordan

JOURNAL ARTICLE published 8 September 2017 in Innovative Marketing

Authors: Mahmoud Allan | Nafez Nimer Ali

https://doi.org/10.21511/im.13(2).2017.05 Actions

Antecedents to consumer buying behavior: the case of consumers in a developing country

JOURNAL ARTICLE published 27 September 2019 in Innovative Marketing

Authors: Eric E. Mang’unyi | Krishna K. Govender

https://doi.org/10.21511/im.15(3).2019.08 Actions
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